E-Commerce Design by Older Adults: The Selection and Placement of Web Objects on Shopping Sites

This study offers insights, gathered from co-design activities with older adults, on the design of e-commerce websites. Twenty adults (aged 52–75 years) took part in a paper-based activity which they were presented web browser window, cutouts selection objects (e.g., product images and “add to cart” buttons) range designs, office stationery for making annotations asked select place onto window express their ideas two types shopping experience: purchasing grocery item that is inexpensive typically purchased multiples (carrots) an assistive technology considered expensive normally as one-off (wheelchair). Objects selected frequently by inclusion both websites included images, price, button. Some depending type website—quantity was cheap, multiple purchase item, whereas descriptions, reviews, shipping/return information deemed important only expensive, single-item purchase. Regarding relative placement button, participants most often placed button close quantity and/or price. Furthermore, expressed having these three elements within visually distinctive “buy box” would be beneficial. insight into website are this adult participant group how should arranged, results also indicate some requirements may differ between different experience. The findings can potentially benefit designers, developers, industries more fully grasp potential usable online applications.